Super Bowl alert: If you’re trying to reduce your daily calorie consumption this year, now’s the time to double down. New research indicates that Americans buy and consume more calories during Super Bowl weekend than at any other time of the year, including the Thanksgiving and Christmas holidays.
The paper, published in PLoS One, reveals other surprising consumption habits. For example, despite our best intentions and New Year’s resolutions, most of us don’t eat fewer calories in January.
Instead, we purchase a little more healthful food than usual, and allow these foods to provide a “halo effect” to our dietary habits. In other words, we let these purchases trick us into thinking we are eating healthier. Meanwhile, we continue to consume just as many non-healthful foods, while adding a modest amount of the healthful foods. Result: more total calories.
See the rest of the article at: Runner’s World Newswire.